THREE WAYS IN.
✺ THE THREE
s01
1
session
THE READING
A diagnosis.
One deep session, then an outside read of everything the world can already see about you.
→ HAPPENS
We start with one long conversation about who you are and who you intend to become — the version you’re operating as now, and the one you’re building towards. Then I go away and independently review every piece of material about you that’s publicly available: how you’re described, what you’re introduced as, what your own writing and appearances say that you never intended, and what nobody ever asks you about.
✺ GET
A written report. What’s working, what isn’t, and what to do about it. The practical recommendations, and the other kind — the ones a marketing, personal branding or thought leadership consultant wouldn’t arrive at, because they’re reading your output and I’m reading you.
WHAT IT ISN’T
A strategy. A reading tells you what’s true. Building the thing is a separate job.
4
sessions
90
days included
THE BIBLE
Your own Bible. Then ninety days of putting it to work.
A brand bible, except the brand is you — and unlike a company’s, this one is built to keep changing.
→ HAPPENS
Four long sessions, deep and investigative and considerably more honest than you’ll be expecting. I’m drawing out the threads you can’t see from the inside: what’s actually driving you, what you’ve been apologising for, and what you want that you’ve never said out loud in a professional room. Out of that comes the Bible — a detailed, particular document about you as a person and as an identity moving through a world that won’t hold still.
✺ GET
The Bible itself: who you are, what you stand for, what you’re at war with, what you sound like, what you’ll never say, and how all of it should change depending on the room. Plus a working system for what you put into the world and when.
Then ninety days of us working from it, starting once the first draft is done. What that looks like depends on what the sessions turned up — we diagnose it together as the Bible is built, and it’s included.
WHAT IT ISN’T
Execution. I don’t run your content. I build the thing that tells you what your content should be.
∞
ongoing
An extension to The Bible
THE ADVISORY
Ongoing, small number at a time.
Something between an advisor, an editor and a handler — in the spy sense.
→ HAPPENS
What it involves depends entirely on what we diagnosed while building the Bible, and on where you’re heading next. Broadly: I work as your strategic thought and identity partner across everything the identity touches — positioning, what you publish, how you’re marketed, how the brand around you behaves, press, platform, and the decisions that look small and aren’t. The Bible gets updated as the position moves, because it’s meant to.
WHAT IT ISN’T
Retained availability. There are opinions in it. It also isn’t a starting point — the Bible is the strategic work, and the Advisory keeps it moving.
✺ WHICH ONE
s02
Something’s off and I can’t name it.
The Reading. Start there — it’s designed for exactly this.
I know what’s wrong. I need it built.
The Bible. Four sessions, then ninety days of putting it to work.
This is going to keep changing and I need someone in it with me.
The Advisory. It extends the Bible, so we’d build that first.
Book a call
✺ THE AGENCY BRIDGE
s03
Occasionally the personal work exposes a company problem. The Bible lands, the position locks, and it becomes obvious the company’s brand is three years behind the person running it.
When that happens I’ll say so, and there’s a studio for it: The Identity Consultants, which I co-founded, where the Identity Bible becomes the brief.
