FOUNDER IDENTITY ADVISOR
Who you are.
What you believe.
How you say it.
That’s your brand, and it’s what investors, hires and customers buy into first. I help founders get all three clear, then say them well.
CLIENTS
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WHAT FOUNDERS SAY
“Jack’s work is the best thing I’ve been involved with in 5 years. Indescribably amazing.”
Mark Adams, Founder-CEO of 5 companies, advisor to Gates & Bezos
“Jack helped give clarity to my thoughts, empowered me to contribute to my communities, and helped me find my voice.”
Nathalie Ramirez, Founder, SAYA
“Jack helped me expand my personal brand as a CEO, devising a detailed strategy, and capturing my voice perfectly.”
Pawla Ghaleb, Founder-CEO, PBG Consulting
ENTER THE CASE STUDY VAULT
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WHAT I WORK ON
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One system, three parts.
WHO you are
What drives you, where your contradictions are, and which version of you shows up in which room.
Your WORLDVIEW
What you believe about your market and the future, and why it has to be you building this.
HOW you say it
How investors, hires, customers and press actually hear you.
Most founders work on the third and skip the first two. But the three only work together, so I start from the inside.
THE DIFFERENCE
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Most founders hire a writer. What you need is someone to think with.
HIRED HELP
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Writes what you tell them
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Paid per piece
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Leaves when the contract ends
THINKING PARTNER
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Finds out what you actually believe
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Pushes back where it’s weak
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Shapes what you say and where
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Stays as you and the company change
I work with you, and against you, when it matters.
HOW IT WORKS
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Clarity first. Communication second.
01
Excavate
In-depth sessions on you, your company and how you see the world. Readings and homework included.
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Design
Everything distilled into one working document (your Bible): who you are, what you believe, how you say it, and what you won’t say.
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Express
Ongoing advising, editing and ghostwriting, so what you say keeps pace with who you’re becoming and what you’re building.
WAYS IN
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Two ways in.
THE RAISE SPRINT
Raising soon, or just raised? Investors, hires and press are all reading you. A fixed-scope sprint to get clear on who you are, what you believe and how you say it, before the pitch or right after the announcement. Includes your Bible.
THE ADVISORY
Ongoing, limited capacity. Regular sessions, on-call counsel, editing and ghostwriting, and quarterly reviews of your Bible, for founders whose identity is changing as fast as their company.
Book a call
WHO IT’S FOR
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FOR
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Founders about to raise, or who’ve just raised
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Founders with a strong worldview who can’t yet say it simply
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Ideas-driven founders who think in systems, not slogans
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People open to being challenged, and willing to challenge back
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Founders whose company has outgrown how they describe it (or themselves)
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First-time founders stepping into a public role
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Leaders in transition: an acquisition, a pivot, a new chapter
NOT FOR
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Anyone looking for validation
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Anyone who wants more posts, not more clarity
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Anyone chasing follower counts or guaranteed virality
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Anyone wanting a quick personal-brand facelift
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Anyone wanting a persona invented for them
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Anyone unwilling to do the reading and the homework
WHAT I BELIEVE
WHO I AM
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I spent two years in a mental hospital, and I’ve got through roughly twenty thousand pills since I was ten. Then I built a career out of rebuilding other people.
What came out of it went two ways: essays and fiction on one side, a consulting practice on the other.
Let’s get clear on who you are.
BOOK A CALL →