For the ambitious, misread, and world-changers
I’m Jack Goodson, i.e. The Identity Consultant
I work with ambitious founders, execs, creators, academics, and public figures who are too complex for one label — and too important to be misread.
This is Identity Architecture — a system for engineering how the world sees you, how you see yourself, and how you bring your vision to life.
Using it, I’ve:
Repositioned a $35M+ agency mid-M&A
Helped a CGO win Agency Leader of the Year
Built narrative systems for VCs, policy leaders & creators
Directed a top 0.01% influencer to shift platforms, perception & revenue
Your ambition is big. Your Identity should match.
I work with ambitious founders, execs, creators, academics, and public figures who are too complex for one label — and too important to be misread.
This is Identity Architecture — a system for engineering how the world sees you, how you see yourself, and how you bring your vision to life.
Using it, I’ve:
Repositioned a $35M+ agency mid-M&A
Helped a CGO win Agency Leader of the Year
Built narrative systems for VCs, policy leaders & creators
Directed a top 0.01% influencer to shift platforms, perception & revenue
Your ambition is big. Your Identity should match.
I work with ambitious founders, execs, creators, academics, and public figures who are too complex for one label — and too important to be misread.
This is Identity Architecture — a system for engineering how the world sees you, how you see yourself, and how you bring your vision to life.
Using it, I’ve:
Repositioned a $35M+ agency mid-M&A
Helped a CGO win Agency Leader of the Year
Built narrative systems for VCs, policy leaders & creators
Directed a top 0.01% influencer to shift platforms, perception & revenue
Your ambition is big. Your Identity should match.
book a discovery call
book a discovery call
book a discovery call
book a discovery call
Learn More
Learn More
Learn More
Learn More