The Lexicon

Words I had to invent, borrow, or repossess.

INVENTED

BORROWED

REPOSSESSED

Apoptosis

◇

Programmed cell death.

Sublation

◇

Hegel’s word for what happens when two opposing things collide and neither quite survives.

Intentional Resonance Persona

IRP

✦

The person most likely to be changed by what you’re saying. Replaces the ICP, which only describes who’s most likely to buy.

Apoptosis

◇

Programmed cell death.

Intentional Resonance Persona

IRP

✦

The person most likely to be changed by what you’re saying. Replaces the ICP, which only describes who’s most likely to buy.

Sublation

◇

Hegel’s word for what happens when two opposing things collide and neither quite survives.

These come from the work, and the work comes from these.

The Methods →

The Madness →