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The Writing
The Worlds
The Others
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Enter the Methods
Words I had to invent, borrow, or repossess.
Apoptosis
◇
Programmed cell death.
Sublation
Hegel’s word for what happens when two opposing things collide and neither quite survives.
Intentional Resonance Persona
IRP
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The person most likely to be changed by what you’re saying. Replaces the ICP, which only describes who’s most likely to buy.
These come from the work, and the work comes from these.
The Methods →
The Madness →