TheSoul Publishing
What If…
Project Overview
Challenge
Inspiration
solution
Crafting narratives that positioned TheSoul as a pioneer in using AI to enhance brand engagement.
Launching campaigns around Polar, TheSoul’s virtual influencer, to demonstrate how digital creators can lead licensing opportunities.
Developing press releases for partnerships with top-tier brands like Samsung and Crayola, framing TheSoul as the driving force behind these collaborations.
EXECUTION
C-Suite Thought Leadership: Ghostwrote 75+ articles for top executives, featured in Forbes, Entrepreneur, and Vogue.
Global PR Strategy: Led communication efforts that resulted in 20+ award wins and nominations (including Webbys, The Drum, and The Lovies).
AI and Creator Economy Messaging: Developed narrative strategies around AI’s role in shaping authentic, scalable digital content.
Licensing Collaborations: Assisted with licensing initiatives involving brands like Amazon, Roblox, and Walmart, and advised on brand storytelling for product launches.
HIGHLIGHTS
Revolutionizing Thought Leadership: Positioned TheSoul Publishing’s C-suite as the vanguards of digital media and the creator economy, emphasizing their role in transforming global brand partnerships.
Licensing and Brand Expansion: Helped to secure and enhance brand collaborations, leveraging the power of digital creators and virtual influencers like Polar to expand into new markets.
AI and Content Innovation: Showcased how AI-driven content and virtual influencers could create more meaningful, authentic interactions, setting a new standard for how global audiences engage with brands.