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Robosen

What If…

What if... Entertainment robotics became the new future of luxury retail?

What if... Entertainment robotics became the new future of luxury retail?

What if... Entertainment robotics became the new future of luxury retail?

Project Overview

Consumer Robotics

Consumer Robotics

Consumer Robotics

Challenge

Robosen aimed to enhance its brand strategy, identity, and product promotion by leveraging high-profile licensing partners such as Hasbro (Transformers), Disney, and Pixar.  

Robosen aimed to enhance its brand strategy, identity, and product promotion by leveraging high-profile licensing partners such as Hasbro (Transformers), Disney, and Pixar.  

Robosen aimed to enhance its brand strategy, identity, and product promotion by leveraging high-profile licensing partners such as Hasbro (Transformers), Disney, and Pixar.  

Robosen aimed to enhance its brand strategy, identity, and product promotion by leveraging high-profile licensing partners such as Hasbro (Transformers), Disney, and Pixar.  

The goal was to generate buzz and engagement with their new product launch, particularly during a trade show, and to successfully enter the UK market, securing placements in prestigious retailers like Hamleys and Harrods.

The goal was to generate buzz and engagement with their new product launch, particularly during a trade show, and to successfully enter the UK market, securing placements in prestigious retailers like Hamleys and Harrods.

The goal was to generate buzz and engagement with their new product launch, particularly during a trade show, and to successfully enter the UK market, securing placements in prestigious retailers like Hamleys and Harrods.

Inspiration

As the toy industry increasingly focuses on blending technology and entertainment, Robosen’s products — licensed under major franchises — had an untapped potential to connect with consumers via interactive, trend-driven experiences. 

As the toy industry increasingly focuses on blending technology and entertainment, Robosen’s products — licensed under major franchises — had an untapped potential to connect with consumers via interactive, trend-driven experiences. 

As the toy industry increasingly focuses on blending technology and entertainment, Robosen’s products — licensed under major franchises — had an untapped potential to connect with consumers via interactive, trend-driven experiences. 

As the toy industry increasingly focuses on blending technology and entertainment, Robosen’s products — licensed under major franchises — had an untapped potential to connect with consumers via interactive, trend-driven experiences. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

I developed a multifaceted strategy aimed at creating a robust product narrative, leveraging both brand identity and market positioning: 

I developed a multifaceted strategy aimed at creating a robust product narrative, leveraging both brand identity and market positioning: 

I developed a multifaceted strategy aimed at creating a robust product narrative, leveraging both brand identity and market positioning: 

I developed a multifaceted strategy aimed at creating a robust product narrative, leveraging both brand identity and market positioning: 

  1. Product Deck for Investors and Consumers: I created a visually compelling, narrative-driven product deck that communicated both the technological innovation and entertainment potential of Robosen’s robots. It was designed to appeal to investors at trade shows and to generate consumer excitement.


  2. Social Media-Driven Marketing: To capitalize on digital trends, I proposed integrating popular social media dance trends into the marketing campaign, choreographing the robots to perform these dances in both online content and live on-stage performances.


  3. UK Market Launch: I supported Robosen’s entry into the UK, resulting in prime retail placements and key relationships with stores like Hamleys and Harrods.

EXECUTION

Robosen didn't just need a go-to-market strategy, they also needed the execution support before, during, and after, including: 

Robosen didn't just need a go-to-market strategy, they also needed the execution support before, during, and after, including: 

Robosen didn't just need a go-to-market strategy, they also needed the execution support before, during, and after, including: 

Robosen didn't just need a go-to-market strategy, they also needed the execution support before, during, and after, including: 

  1. Trade Show Product Decks: Designed and presented a sleek, engaging product deck tailored to both investor presentations and consumer buzz generation.


  2. Social Media Campaigns: Orchestrated robot performances featuring viral dance trends, showcased across platforms like Instagram and TikTok.


  3. Retail Strategy: Worked with Robosen’s UK team to secure prominent retail space in prestigious toy stores, enhancing both brand visibility and product legitimacy in the competitive UK market.

HIGHLIGHTS

From screens to stores, we brought Robosen's brand world to life via: 

From screens to stores, we brought Robosen's brand world to life via: 

From screens to stores, we brought Robosen's brand world to life via: 

From screens to stores, we brought Robosen's brand world to life via: 

  1. Trend-Driven Marketing: By leveraging social media trends, we brought Robosen’s robots into mainstream cultural conversations, making the products part of a viral movement that extended beyond traditional toy marketing.


  2. Experiential Consumer Engagement: The use of choreographed dances positioned the robots not just as toys but as interactive entertainment devices, increasing their appeal to both younger audiences and tech enthusiasts.


  3. Retail Visibility: Securing space in premium stores like Hamleys and Harrods elevated the brand’s status, positioning Robosen as a high-end, cutting-edge robotics company.