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Pawla Ghaleb

What If…

What if... Enhancing a CEO's personal brand could unlock new business opportunities?

What if... Enhancing a CEO's personal brand could unlock new business opportunities?

What if... Enhancing a CEO's personal brand could unlock new business opportunities?

Project Overview

Amplifying a CEO’s Voice in the Future of Work

Amplifying a CEO’s Voice in the Future of Work

Amplifying a CEO’s Voice in the Future of Work

Challenge

Pawla Ghaleb, CEO of PBG Consulting — a U.S.-based government contracting firm specializing in cultural empowerment and diversity, equity, and inclusion (DEI) — faced the dual challenge of managing her company's operations while pursuing studies at Harvard Business School. 

Pawla Ghaleb, CEO of PBG Consulting — a U.S.-based government contracting firm specializing in cultural empowerment and diversity, equity, and inclusion (DEI) — faced the dual challenge of managing her company's operations while pursuing studies at Harvard Business School. 

Pawla Ghaleb, CEO of PBG Consulting — a U.S.-based government contracting firm specializing in cultural empowerment and diversity, equity, and inclusion (DEI) — faced the dual challenge of managing her company's operations while pursuing studies at Harvard Business School. 

Pawla Ghaleb, CEO of PBG Consulting — a U.S.-based government contracting firm specializing in cultural empowerment and diversity, equity, and inclusion (DEI) — faced the dual challenge of managing her company's operations while pursuing studies at Harvard Business School. 

This demanding schedule left her with limited time to develop her personal brand, expand her professional network, and amplify her voice on critical social issues.

This demanding schedule left her with limited time to develop her personal brand, expand her professional network, and amplify her voice on critical social issues.

This demanding schedule left her with limited time to develop her personal brand, expand her professional network, and amplify her voice on critical social issues.

Inspiration

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Pawla as a thought leader in the future of work and DEI. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Pawla as a thought leader in the future of work and DEI. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Pawla as a thought leader in the future of work and DEI. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Pawla as a thought leader in the future of work and DEI. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

A strategic approach was implemented to build and amplify Pawla's personal brand: 

A strategic approach was implemented to build and amplify Pawla's personal brand: 

A strategic approach was implemented to build and amplify Pawla's personal brand: 

A strategic approach was implemented to build and amplify Pawla's personal brand: 

  1. Personal Branding Assessment: Conducted a comprehensive evaluation to identify key areas of focus, including social issues and industry thought leadership.


  2. Personal Branding Hub: Established a centralized platform to streamline content development and track engagement across multiple channels.


  3. Content Strategy Development: Created ongoing content strategies, including ghostwritten thought leadership articles, leading to a 200% increase in LinkedIn engagement and profile views.


  4. Visual Identity Revamp: Enhanced her visual identity to ensure a professional yet distinct personal brand, boosting networking efforts and resulting in new leads and speaking invitations.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Thought Leadership Content: Developed and disseminated articles and posts that showcased Pawla's expertise in DEI and the future of work.


  2. Speaking Engagements: Secured opportunities for Pawla to share her insights at industry events, increasing her visibility and credibility.

HIGHLIGHTS

CEO personal branding requires balancing a huge number of moving parts and ideas, and so involves: 

CEO personal branding requires balancing a huge number of moving parts and ideas, and so involves: 

CEO personal branding requires balancing a huge number of moving parts and ideas, and so involves: 

CEO personal branding requires balancing a huge number of moving parts and ideas, and so involves: 

  1. Strategic Personal Branding: Aligned Pawla's personal brand with her professional goals and PBG Consulting's mission.


  2. Content-Driven Engagement: Utilized high-quality content to establish Pawla as a thought leader and drive engagement.


  3. Integrated Brand Alignment: Ensured consistency between Pawla's personal brand and PBG Consulting's corporate identity.