Strategic Visibility for a Founder-Level Leader Inside Someone Else’s Company

Client:

Client:

Client:

Nathalie Ramirez

Nathalie Ramirez

Nathalie Ramirez

Service:

Service:

Service:

Identity Consulting

Identity Consulting

Identity Consulting

Field:

Field:

Field:

Micro-Agencies

Micro-Agencies

Micro-Agencies

THE IDENTITY

QUESTION

QUESTION

QUESTION

How might I help a behind-the-scenes executive build a powerful public identity - without having to step outside the company she’s poured everything into?

THE CHALLENGE

Nathalie wasn’t just CGO at Maker Lab - she was the engine behind APAC growth, culture, and leadership. But her influence stayed internal. Exhausted and under-recognised, she lacked a long-term identity to carry her forward. She didn’t want to leave. She just wanted to be seen for the impact she already had.

THE APPROACH

I worked with her through a bespoke Identity and Visibility engagement - three focused sessions designed to unpack the gap between her internal power and external absence.

We didn’t begin with LinkedIn strategy. We began with a single question: What has this role taken from you?

These weren’t workshops. They were what she later called Content Therapy. We explored ambition, exhaustion, motherhood, loyalty, and leadership - and how each shaped her voice and visibility.

We reframed her role not as “the glue,” but as the growth engine: the operational force behind people, revenue, and direction. Her core narrative became clear: visible leadership isn’t self-promotion - it’s responsibility.

From there, I built a Strategic Visibility System: a personal narrative framework, editorial playbook, and four ghostwritten essays capturing her views on parenting, healthcare, growth, and identity. We also led award submissions, shaped internal visibility plays, and supported her through key promotions and leadership transitions. Every piece became part of a system - designed to scale her presence without stealing her time.

THE INSIGHT

For many leaders, the question isn’t how to become someone new. It’s how to become visible as who they already are. Without structure, the loudest voices dominate. But with narrative infrastructure beneath them, quieter leaders can build the same kind of long-term momentum - on their own terms.

THE INSIGHT

For many leaders, the question isn’t how to become someone new. It’s how to become visible as who they already are. Without structure, the loudest voices dominate. But with narrative infrastructure beneath them, quieter leaders can build the same kind of long-term momentum - on their own terms.

THE OUTCOMES

Deliverables and External Results

  • Built a public identity and thought leadership platform from scratch

  •  Developed a personal narrative framework and messaging playbook

  • Ghostwrote 4 deeply personal, high-traction essays across key themes

  • Led the submission that won The Drum’s Agency Leader of the Year (APAC)

  • Increased LinkedIn engagement by over 400% on her first post

  • Secured promotion to CGO, leading a new Growth Engine unit

  • Expanded into advisory work, podcast hosting, and co-founded her own agency (SAYA)

Internal Shifts

  • Gained narrative clarity and executive confidence

  • Presented and pitched with sharper presence to Netflix, Amazon, and Google

  • Drove substantial long-term revenue through visibility-led positioning

  • Became the internal model of strategic leadership visibility

  • Sparked a full-company narrative strategy initiated by the CEO

“Jack helped give clarity to my thoughts, empowered me to contribute to my communities, and helped me find my voice.”

Ready to transform your identity?

Let’s collaborate

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Ready to transform your identity?

Let’s collaborate

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Ready to transform your identity?

Let’s collaborate

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