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Ela Crain

What If…

What if... A podcast could challenge the entire concept of conventional wisdom?

What if... A podcast could challenge the entire concept of conventional wisdom?

What if... A podcast could challenge the entire concept of conventional wisdom?

Project Overview

Creator Personal Branding and Creative Direction

Creator Personal Branding and Creative Direction

Creator Personal Branding and Creative Direction

Challenge

Ela Crain aimed to make her podcast Nonconventional a disruptive force in the podcast and cryptocurrency industries.

Ela Crain aimed to make her podcast Nonconventional a disruptive force in the podcast and cryptocurrency industries.

Ela Crain aimed to make her podcast Nonconventional a disruptive force in the podcast and cryptocurrency industries.

Ela Crain aimed to make her podcast Nonconventional a disruptive force in the podcast and cryptocurrency industries.

Her goal was to stand out as a cultural force, weaving together thought-provoking conversations with future-focused financial and societal trends.

Her goal was to stand out as a cultural force, weaving together thought-provoking conversations with future-focused financial and societal trends.

Her goal was to stand out as a cultural force, weaving together thought-provoking conversations with future-focused financial and societal trends.

Inspiration

Ela’s podcast was poised to capture the zeitgeist of emerging crypto culture and a shift toward decentralized ideologies.

Ela’s podcast was poised to capture the zeitgeist of emerging crypto culture and a shift toward decentralized ideologies.

Ela’s podcast was poised to capture the zeitgeist of emerging crypto culture and a shift toward decentralized ideologies.

Ela’s podcast was poised to capture the zeitgeist of emerging crypto culture and a shift toward decentralized ideologies.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

We positioned Nonconventional as a thought-leadership hub, with the ability to forecast and tap into societal shifts.

We positioned Nonconventional as a thought-leadership hub, with the ability to forecast and tap into societal shifts.

We positioned Nonconventional as a thought-leadership hub, with the ability to forecast and tap into societal shifts.

We positioned Nonconventional as a thought-leadership hub, with the ability to forecast and tap into societal shifts.

Ela’s voice became the driving force for challenging conventional wisdom and inspiring innovators and dreamers alike. By focusing on community-centric branding, we built a creative ecosystem where thought-leaders, risk-takers, and industry pioneers could connect.

EXECUTION

To build a Human Brand, it takes a huge variety of skills and insight applied to different areas. Some examples from the 2-year-long engagement were:

To build a Human Brand, it takes a huge variety of skills and insight applied to different areas. Some examples from the 2-year-long engagement were:

To build a Human Brand, it takes a huge variety of skills and insight applied to different areas. Some examples from the 2-year-long engagement were:

To build a Human Brand, it takes a huge variety of skills and insight applied to different areas. Some examples from the 2-year-long engagement were:

Developed an innovative content strategy centered on cultural foresights, turning each podcast episode into a signal of emerging societal changes.
Built a multi-platform ecosystem with nontraditional marketing approaches such as art-inspired collaborations that blurred the lines between crypto, art, and societal movements.
Crafted a modular brand identity for Ela that allowed her to shift between the worlds of crypto, entrepreneurship, and cultural commentary, with room for her to continue innovating and growing her thought-leadership.

HIGHLIGHTS

This wasn’t just about a personal brand — it was about tapping into the cultural pulse of the moment.

This wasn’t just about a personal brand — it was about tapping into the cultural pulse of the moment.

This wasn’t just about a personal brand — it was about tapping into the cultural pulse of the moment.

This wasn’t just about a personal brand — it was about tapping into the cultural pulse of the moment.

We built Nonconventional around the idea of decentralized thinking and societal innovation, making it a platform for continuous exploration of the evolving human narrative.