Strategic Identity & Platform Design for a Founder-Turned-Cultural Curator

Client:

Client:

Client:

Ela Crain

Ela Crain

Ela Crain

Service:

Service:

Service:

Identity Consulting

Identity Consulting

Identity Consulting

Field:

Field:

Field:

Entrepreneur

Entrepreneur

Entrepreneur

THE IDENTITY

QUESTION

QUESTION

QUESTION

How might I help an accomplished entrepreneur, investor, and thinker reclaim her voice - and build a podcast-driven platform that reflects the depth she’s always carried?

THE CHALLENGE

Ela was known - founder, writer, investor, speaker. With degrees, businesses, and crypto-world clout, her track record was strong. But her voice was scattered, buried in old interviews and outdated projects. She wasn’t after another chapter. She wanted presence. She had the name “Nonconventional” in mind - but didn’t fully own it. Yet.

THE APPROACH

I worked with Ela through an extended identity engagement - beginning with a focused sprint, then evolving over two years of deep creative collaboration. This wasn’t brand strategy. It was self-creation.

We began by building a personal identity system - an origin narrative grounded in philosophy, pain, and self-permission. From that foundation, we shaped the Nonconventional platform: a manifesto for those living off-script, a podcast for pattern-breakers, and a persona that positioned her as a cultural synthesiser - not just a storyteller.

I designed the systems behind her presence: interview frameworks, guest prep rituals, and a micro-content ecosystem designed for meaning, not metrics. Her phrase - “The spiritual nakedness begins” - wasn’t a line. It was a turning point. It became the root of everything that followed.

THE INSIGHT

For high-achieving individuals, the challenge isn’t building credibility - it’s reorganising it. When your identity evolves faster than your platform, silence isn’t humility - it’s lost opportunity. Ela didn’t need more achievements. She needed a vessel for the ones that mattered now.THE

THE INSIGHT

For high-achieving individuals, the challenge isn’t building credibility - it’s reorganising it. When your identity evolves faster than your platform, silence isn’t humility - it’s lost opportunity. Ela didn’t need more achievements. She needed a vessel for the ones that mattered now.THE

THE OUTCOMES

Deliverables and External Results

  • Built the Nonconventional brand from scratch - identity, narrative, and platform

  • Developed her public persona as podcast host, curator, and cultural voice

  • Designed systems for guest prep, content production, and episodic frameworks

  • Launched 2 podcast seasons with 30+ globally respected and highly influential guests

  • Co-created a spin-off interview series with Buddhist teacher Ringu Tulku

  • Helped found a niche media agency for crypto innovators and validators

  • Supported Ela in delivering keynotes and building a curated, values-led global community

Internal Shifts

  • Reclaimed a coherent public voice that matched her lived experience

  • Developed the confidence to lead with presence, not just with ideas

  • Sustained creative energy across evolving formats and roles

  • Moved from behind-the-scenes credibility to visible leadership - on her terms

“We’ve built a deeply purposeful and fun movement together. I literally could not have done it without you.”

Ready to transform your identity?

Let’s collaborate

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Ready to transform your identity?

Let’s collaborate

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Ready to transform your identity?

Let’s collaborate

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