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Chasing

What If…

What if... Every tech product expanded a brand’s world and relationship with nature?

What if... Every tech product expanded a brand’s world and relationship with nature?

What if... Every tech product expanded a brand’s world and relationship with nature?

Project Overview

Building a Trifecta of Technological Brand Worlds

Building a Trifecta of Technological Brand Worlds

Building a Trifecta of Technological Brand Worlds

Challenge

CHASING needed to build distinctive brand identities for three highly competitive products: Underwater Drones, the CM600 Pool Cleaner, and Deeno Power Stations.  

CHASING needed to build distinctive brand identities for three highly competitive products: Underwater Drones, the CM600 Pool Cleaner, and Deeno Power Stations.  

CHASING needed to build distinctive brand identities for three highly competitive products: Underwater Drones, the CM600 Pool Cleaner, and Deeno Power Stations.  

CHASING needed to build distinctive brand identities for three highly competitive products: Underwater Drones, the CM600 Pool Cleaner, and Deeno Power Stations.  

Each brand required its own narrative world to stand out in crowded markets, while still maintaining a unified, forward-thinking tech identity.

Each brand required its own narrative world to stand out in crowded markets, while still maintaining a unified, forward-thinking tech identity.

Each brand required its own narrative world to stand out in crowded markets, while still maintaining a unified, forward-thinking tech identity.

Inspiration

The rise of interconnected smart technologies and the environmental movement presented an opportunity to create a future-facing brand universe that spoke to the needs of modern consumers. 

The rise of interconnected smart technologies and the environmental movement presented an opportunity to create a future-facing brand universe that spoke to the needs of modern consumers. 

The rise of interconnected smart technologies and the environmental movement presented an opportunity to create a future-facing brand universe that spoke to the needs of modern consumers. 

The rise of interconnected smart technologies and the environmental movement presented an opportunity to create a future-facing brand universe that spoke to the needs of modern consumers. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

I crafted three interconnected but distinct brand worlds, each representing a facet of CHASING’s commitment to future-focused innovation: 

I crafted three interconnected but distinct brand worlds, each representing a facet of CHASING’s commitment to future-focused innovation: 

I crafted three interconnected but distinct brand worlds, each representing a facet of CHASING’s commitment to future-focused innovation: 

I crafted three interconnected but distinct brand worlds, each representing a facet of CHASING’s commitment to future-focused innovation: 

  1. CHASING Underwater Drones: Positioned as a game-changer for underwater exploration, the brand was framed as an enabler of environmental stewardship, combining cutting-edge technology with an ethical mission to explore and protect the oceans.


  2. CM600 Pool Cleaner: This product was positioned as a technological marvel, representing cleanliness and efficiency, while also symbolizing the future of smart, eco-friendly living.


  3. Deeno Power Stations: Here, I leaned into the idea of sustainable empowerment, branding Deeno as the key to off-the-grid independence, with a focus on renewable energy solutions.

EXECUTION

Across several months, we developed: 

Across several months, we developed: 

Across several months, we developed: 

Across several months, we developed: 

  1. Cultural Manifestos: Instead of adopting generic tech jargon, I built unique brand manifestos that tied each product to a deeper cultural ethos. This positioned CHASING as a brand rooted in societal shifts, such as sustainability, exploration, and innovation.


  2. Brand World Creation: For each product, I designed an entire visual and narrative ecosystem, extending from packaging and storytelling to digital activations, creating a cinematic brand universe.


  3. Architectural Guidance: I extended the brand ethos to the physical space by offering design direction for the CHASING showroom, ensuring that the entire customer journey was immersive and future-forward.

HIGHLIGHTS

Brand world building is never the same for any two brands (and nor should it be). 

Brand world building is never the same for any two brands (and nor should it be). 

Brand world building is never the same for any two brands (and nor should it be). 

Brand world building is never the same for any two brands (and nor should it be). 

  1. World-Building Approach: I didn’t just design brands; I designed immersive brand worlds that aligned with future-focused consumer values. This innovative branding methodology brought the products to life as cultural symbols.


  2. Philosophical Storytelling: By drawing from philosophical ideas like exploration, discovery, and off-grid sustainability, CHASING’s products became more than just tools—they became agents of change for consumers looking to engage with the future of tech and sustainability.