FOR AMBITIOUS,
WORLD-CHANGING FOUNDERS & Brands WHO WANT TO LEAD THE MARKET
FOR AMBITIOUS,
WORLD-CHANGING
FOUNDERS & BRANDS
WHO WANT TO
LEAD THE MARKET
FOR AMBITIOUS,
WORLD-CHANGING
FOUNDERS & BRANDS
WHO WANT TO
LEAD THE MARKET
FOR AMBITIOUS,
WORLD-CHANGING
FOUNDERS & Brands
WHO WANT TO
LEAD THE MARKET
I'M JACK GOODSON,
I.E. THE Identity CONSULTANT
WHY ME?
s01
You don’t need a rebrand.
You need Identity Consulting.
I help Seed–Series B founders make their vision, values, and drive the company’s position. From that spine flows everything: strategy, identity, language, and market moves, so you can raise, hire, and win with conviction.
You don’t need a rebrand.
You need Identity Consulting.
I help Seed–Series B founders make their vision, values, and drive the company’s position. From that spine flows everything: strategy, identity, language, and market moves, so you can raise, hire, and win with conviction.
You don’t need a rebrand.
You need Identity Consulting.
I help Seed–Series B founders make their vision, values, and drive the company’s position. From that spine flows everything: strategy, identity, language, and market moves, so you can raise, hire, and win with conviction.
You don’t need a rebrand.
You need IDENTITY CONSULTING.
I help Seed–Series B founders make their vision, values, and drive the company’s position. From that spine flows everything: strategy, identity, language, and market moves, so you can raise, hire, and win with conviction.
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
Years Experience
13+
Clients
50+
Clients
50+
WHO I HELP
s02
For FOUNDERS
For FOUNDERS
For FOUNDERS
For FOUNDERS
You built the company to change something real.
We lock a unique brand position that keeps the company yours, then turn it into momentum for raising, hiring, and winning.
For VCs/ANGELS/INVESTORS
For VCs/ANGELS/INVESTORS
For VCs/ANGELS/INVESTORS
For VCs/ANGELS/INVESTORS
Give your portfolio a founder-led position that travels.
Clinics and sprints that tighten stories, speed fundraising, and reduce narrative thrash across pitches, hiring, and press.
CLIENTS
s03
ENTER THE VAULT
Case studies from founders, creators, execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
ENTER THE VAULT
Case studies from founders, creators,
execs, and cultural brands.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.
You've outgrown the old skin.
Let’s shape the new one.
You already know it's time.