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Back To Case Studies

Titanker

What If…

What if... A simple bike lock could become a gateway to urban exploration?

What if... A simple bike lock could become a gateway to urban exploration?

What if... A simple bike lock could become a gateway to urban exploration?

Project Overview

Who says Amazon Sellers can’t Build Beautiful, Innovative Brands?

Who says Amazon Sellers can’t Build Beautiful, Innovative Brands?

Who says Amazon Sellers can’t Build Beautiful, Innovative Brands?

Challenge

Titanker, a leading bike lock seller on Amazon, was successful in its niche but struggled to stand out in a crowded market.  

Titanker, a leading bike lock seller on Amazon, was successful in its niche but struggled to stand out in a crowded market.  

Titanker, a leading bike lock seller on Amazon, was successful in its niche but struggled to stand out in a crowded market.  

Titanker, a leading bike lock seller on Amazon, was successful in its niche but struggled to stand out in a crowded market.  

With competition focused purely on price and functionality, the brand lacked a clear identity to resonate with Western consumers. The challenge was to reposition Titanker beyond just utility — transforming it into a lifestyle brand that inspired trust and exploration.

With competition focused purely on price and functionality, the brand lacked a clear identity to resonate with Western consumers. The challenge was to reposition Titanker beyond just utility — transforming it into a lifestyle brand that inspired trust and exploration.

With competition focused purely on price and functionality, the brand lacked a clear identity to resonate with Western consumers. The challenge was to reposition Titanker beyond just utility — transforming it into a lifestyle brand that inspired trust and exploration.

Inspiration

The goal wasn’t just to sell bike locks; it was to reimagine them as enablers of urban discovery. 

The goal wasn’t just to sell bike locks; it was to reimagine them as enablers of urban discovery. 

The goal wasn’t just to sell bike locks; it was to reimagine them as enablers of urban discovery. 

The goal wasn’t just to sell bike locks; it was to reimagine them as enablers of urban discovery. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

A strategic rebrand was developed to align Titanker with the values of exploration and urban mobility: 

A strategic rebrand was developed to align Titanker with the values of exploration and urban mobility: 

A strategic rebrand was developed to align Titanker with the values of exploration and urban mobility: 

A strategic rebrand was developed to align Titanker with the values of exploration and urban mobility: 

  1. Market Research and Cultural Insights: Explored what urban cyclists valued most — security, convenience, and the freedom to explore without worry.


  2. Brand Identity Overhaul: Designed a new visual and verbal identity that celebrated urban adventure, emphasizing trust and reliability.


  3. Amazon Storefront Redesign: Revamped Titanker’s Amazon presence with curated visuals and messaging that resonated with Western audiences, creating a cohesive brand experience.


  4. Adventure-Driven Messaging: Introduced a tone of voice and storytelling framework that transformed the brand into an urban exploration advocate.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Visual Identity and Storytelling: Crafted visuals and copy that framed bike locks as the first step to adventure, using photography and design to evoke city exploration.


  2. Western-Centric Messaging: Developed relatable quotes and taglines, such as “Secure your ride. Unlock your city.”


  3. Consistent Communication: Ensured all touchpoints — from Amazon listings to social media — aligned with the brand's new adventurous persona.

HIGHLIGHTS

Turning a product in a saturated category into a brand with deep emotional storytelling involved:  

Turning a product in a saturated category into a brand with deep emotional storytelling involved:  

Turning a product in a saturated category into a brand with deep emotional storytelling involved:  

Turning a product in a saturated category into a brand with deep emotional storytelling involved:  

  1. Lifestyle-Oriented Branding: Shifted Titanker’s focus from a product-driven approach to a lifestyle-driven narrative.


  2. Targeted Audience Engagement: Used Western cultural insights to create a brand that felt authentic and aspirational to its target market.


  3. Digital Retail Transformation: Revamped Amazon’s storefront as a brand-building platform, making it a showcase for urban exploration.