Sunseeker
What If…
Project Overview
Challenge
Inspiration
solution
This created a narrative that spoke to family care, social status, and modern convenience, making the product feel less like a tech gadget and more like a trusted household tool.
EXECUTION
Brand Book Development: Created a comprehensive brand book detailing the new identity, messaging, and visual strategy. This included soft, friendly language to translate technical AI jargon into accessible storytelling.
Visual & Verbal Identity: Introduced a retro aesthetic that invoked nostalgia while appealing to tech enthusiasts. The visuals were designed to create an inviting, home-centered feel.
Cross-Demographic Targeting: The strategy targeted both tech enthusiasts and families, addressing the need for AI-powered efficiency while emphasizing the importance of safety and family care.
HIGHLIGHTS
1950s Aesthetic Meets AI: Combining the values of 1950s suburban life with modern AI technology created an unexpected, attention-grabbing juxtaposition.
Simplifying the Tech: By turning complex technological concepts into approachable stories, the brand bridged the gap between cutting-edge innovation and everyday household relevance.
Family-Oriented Technology: Positioned the AI-powered lawn mower as an integral part of family care, making it more than just a gadget, but a symbol of modern family life.