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Savior Heat

What If…

What if... The revival of Brand mascots made brands feel personal, not just practical?

What if... The revival of Brand mascots made brands feel personal, not just practical?

What if... The revival of Brand mascots made brands feel personal, not just practical?

Project Overview

Heated Apparel

Heated Apparel

Heated Apparel

Challenge

Savior Heat, a successful heated gloves brand in China and on Amazon, wanted to invest in their brand identity to connect with Western audiences while maintaining the personal story of the founder.  

Savior Heat, a successful heated gloves brand in China and on Amazon, wanted to invest in their brand identity to connect with Western audiences while maintaining the personal story of the founder.  

Savior Heat, a successful heated gloves brand in China and on Amazon, wanted to invest in their brand identity to connect with Western audiences while maintaining the personal story of the founder.  

Savior Heat, a successful heated gloves brand in China and on Amazon, wanted to invest in their brand identity to connect with Western audiences while maintaining the personal story of the founder.  

The challenge was to stand out among adventure seekers and families by creating a brand narrative that emotionally resonated across both groups.

The challenge was to stand out among adventure seekers and families by creating a brand narrative that emotionally resonated across both groups.

The challenge was to stand out among adventure seekers and families by creating a brand narrative that emotionally resonated across both groups.

Inspiration

The founder’s story of creating a heated glove prototype as a proposal to his now-wife highlighted themes of love, warmth, and connection.  

The founder’s story of creating a heated glove prototype as a proposal to his now-wife highlighted themes of love, warmth, and connection.  

The founder’s story of creating a heated glove prototype as a proposal to his now-wife highlighted themes of love, warmth, and connection.  

The founder’s story of creating a heated glove prototype as a proposal to his now-wife highlighted themes of love, warmth, and connection.  

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

I developed a new brand narrative that blended personal emotion with Western mythology, centering around a brand mascot named Solaris.  

I developed a new brand narrative that blended personal emotion with Western mythology, centering around a brand mascot named Solaris.  

I developed a new brand narrative that blended personal emotion with Western mythology, centering around a brand mascot named Solaris.  

I developed a new brand narrative that blended personal emotion with Western mythology, centering around a brand mascot named Solaris.  

This persona embodied warmth, protection, and adventure and became integral to Savior Heat’s brand identity, including the logo. The campaign focused on adventure seekers, families, and those valuing connection, incorporating gamification strategies and emotional storytelling in their omnichannel approach.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Brand Mascot & Logo: Created Solaris as a symbol of warmth and adventure, integrated into Savior Heat’s visual identity.


  2. Creative Campaigns: Leveraged Solaris across digital platforms, encouraging consumer engagement through gamification, contests, and storytelling that focused on warmth and emotional connection.


  3. Omnichannel Strategy: Guided updates to Savior Heat’s website and social presence, creating a unified identity across touchpoints.


  4. Product Storytelling: Highlighted the founder’s story of creating the glove for his wife as a key narrative in digital and physical marketing efforts.

HIGHLIGHTS

Building a brand world requires numerous things: 

Building a brand world requires numerous things: 

Building a brand world requires numerous things: 

Building a brand world requires numerous things: 

  1. Cultural Integration: By merging Western mythology with a deeply personal narrative, we created a brand story that was both emotionally compelling and market-relevant.


  2. Gamification & Engagement: The integration of gamification elements encouraged consumer interaction with the brand, making it more than just a product but an experience.


  3. Universal Appeal: Solaris and the founder’s story allowed Savior Heat to connect emotionally with both adventure-seeking individuals and family-focused buyers, driving deeper engagement and brand loyalty.