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Sasha+Z

What If…

What if... Luxury fashion became the champion of environmental and societal inclusivity?

What if... Luxury fashion became the champion of environmental and societal inclusivity?

What if... Luxury fashion became the champion of environmental and societal inclusivity?

Project Overview

Fashion brand that champions Sustainable Ethical luxury

Fashion brand that champions Sustainable Ethical luxury

Fashion brand that champions Sustainable Ethical luxury

Challenge

Sasha+Z, a luxury sustainable fashion brand, sought help in refining their brand identity, securing investment, and positioning themselves for future success.  

Sasha+Z, a luxury sustainable fashion brand, sought help in refining their brand identity, securing investment, and positioning themselves for future success.  

Sasha+Z, a luxury sustainable fashion brand, sought help in refining their brand identity, securing investment, and positioning themselves for future success.  

Sasha+Z, a luxury sustainable fashion brand, sought help in refining their brand identity, securing investment, and positioning themselves for future success.  

They needed to update their strategy, develop a pitch deck, and convey their commitment to inclusive, sustainable fashion with a focus on diversity in design.

They needed to update their strategy, develop a pitch deck, and convey their commitment to inclusive, sustainable fashion with a focus on diversity in design.

They needed to update their strategy, develop a pitch deck, and convey their commitment to inclusive, sustainable fashion with a focus on diversity in design.

Inspiration

The brand’s unique approach of designing for all skin tones, using colour theory and sustainable materials, positioned them as leaders in inclusive luxury fashion. 

The brand’s unique approach of designing for all skin tones, using colour theory and sustainable materials, positioned them as leaders in inclusive luxury fashion. 

The brand’s unique approach of designing for all skin tones, using colour theory and sustainable materials, positioned them as leaders in inclusive luxury fashion. 

The brand’s unique approach of designing for all skin tones, using colour theory and sustainable materials, positioned them as leaders in inclusive luxury fashion. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

To bring Sasha+Z's brand to life, I worked across: 

To bring Sasha+Z's brand to life, I worked across: 

To bring Sasha+Z's brand to life, I worked across: 

To bring Sasha+Z's brand to life, I worked across: 

  1. Brand Strategy: I positioned Sasha+Z as the D2C fashion brand that champions fashion-forward elegance, feel-good inclusive design, and sustainable luxury. The strategy focused on timeless, long-lasting pieces with an end goal of 100% sustainability, even down to often-overlooked aspects like runoff and chemicals.


  2. Creative Direction & Storytelling: I crafted a brand narrative that interwove emotional, sustainability-focused, and founder-led storytelling. This reflected the company’s mission to provide an inclusive and ethical luxury experience for all.


  3. Visual Identity & Logo Update: I consulted on updating their logo and brand visuals to better align with their ambition and the growing movement towards sustainability.


  4. Pitch Deck Development: I developed a comprehensive pitch deck, including product portfolio suggestions, market research, competitor analysis, and an emotional narrative to secure investment.


  5. Partnership Positioning: Highlighted collaborations with world-class manufacturers like Black Q and Saivana (who work with Balenciaga, Ulla Johnson, and Alexander McQueen), underscoring the brand’s global ambitions.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Comprehensive development of brand mission, vision, values, target audience, and tone of voice.


  2. Created a fully fleshed-out pitch deck that captured their mission and vision.


  3. Developed a brand book that detailed every facet of their visual identity, along with strategic messaging about their path to B-Corp status and environmental impact goals.


  4. Supported logo redesign to reflect the new brand ethos.

HIGHLIGHTS

Building a purpose-driven brand that stands for more than itself and its products is challenging, but rewarding. 

Building a purpose-driven brand that stands for more than itself and its products is challenging, but rewarding. 

Building a purpose-driven brand that stands for more than itself and its products is challenging, but rewarding. 

Building a purpose-driven brand that stands for more than itself and its products is challenging, but rewarding. 

  1. Revolutionary Diversity Design: Sasha+Z’s focus on designing for all skin tones and body types was groundbreaking in an industry where inclusivity is still a challenge. This set them apart as pioneers of inclusive luxury.


  2. Sustainable Fashion Leadership: Positioned them as leaders in sustainable fashion, with the ultimate goal of creating a fully circular fashion process. Their vision went beyond typical “greenwashing” and committed to real, measurable sustainability goals.


  3. Founder Story as Emotional Driver: Leveraged the founders’ story to build emotional connections with both investors and consumers, positioning them as genuine advocates for sustainable, inclusive luxury.