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Rich Kane

What If…

What if... A revitalized personal brand attracted clients and investors in construction SaaS?

What if... A revitalized personal brand attracted clients and investors in construction SaaS?

What if... A revitalized personal brand attracted clients and investors in construction SaaS?

Project Overview

Establishing Founder Authority in the Construction SaaS Industry

Establishing Founder Authority in the Construction SaaS Industry

Establishing Founder Authority in the Construction SaaS Industry

Challenge

Rich Kane, founder and CEO of Vergo — a B2B construction SaaS company powered by AI — faced the challenge of overhauling his personal brand. 

Rich Kane, founder and CEO of Vergo — a B2B construction SaaS company powered by AI — faced the challenge of overhauling his personal brand. 

Rich Kane, founder and CEO of Vergo — a B2B construction SaaS company powered by AI — faced the challenge of overhauling his personal brand. 

Rich Kane, founder and CEO of Vergo — a B2B construction SaaS company powered by AI — faced the challenge of overhauling his personal brand. 

His personal brand needed to appeal to potential prospects and demonstrate authority in the construction SaaS industry after receiving significant investment.

His personal brand needed to appeal to potential prospects and demonstrate authority in the construction SaaS industry after receiving significant investment.

His personal brand needed to appeal to potential prospects and demonstrate authority in the construction SaaS industry after receiving significant investment.

Inspiration

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Rich as a thought leader in the construction SaaS industry. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Rich as a thought leader in the construction SaaS industry. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Rich as a thought leader in the construction SaaS industry. 

Recognizing the potential of a strong personal brand to drive both personal and organizational success, the goal was to position Rich as a thought leader in the construction SaaS industry. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

A strategic approach was implemented to build and amplify Rich's personal brand: 

A strategic approach was implemented to build and amplify Rich's personal brand: 

A strategic approach was implemented to build and amplify Rich's personal brand: 

A strategic approach was implemented to build and amplify Rich's personal brand: 

  1. LinkedIn Audit: Performed a full LinkedIn audit and identified gaps in Rich’s personal brand that needed alignment with his company’s growth goals.


  2. Content Strategy Development: Worked closely with Vergo’s internal brand team, developing a comprehensive content strategy that focused on establishing Rich as an industry thought leader.


  3. Thought Leadership Article: Published a niche thought leadership article in a leading construction publication, establishing his authority in the field.


  4. SEO Alignment: Aligned content with ongoing SEO strategy to ensure maximum visibility for both Rich’s personal brand and the Vergo brand, contributing to overall brand recognition.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Personal Brand Development: Crafting a brand identity that reflected Rich's values and leadership style.


  2. Thought Leadership Content: Producing articles and posts that showcased his insights on the construction SaaS industry.


  3. PR and Communications: Enhancing his visibility through strategic public relations efforts.


  4. LinkedIn Presence: Optimizing his LinkedIn profile and activity to engage with a wider professional audience.

HIGHLIGHTS

CEO thought leadership development requires an intuitive balance between: 

CEO thought leadership development requires an intuitive balance between: 

CEO thought leadership development requires an intuitive balance between: 

CEO thought leadership development requires an intuitive balance between: 

  1. Authentic Storytelling: Leveraged Rich's personal experiences to create a relatable and inspiring narrative.


  2. Industry Leadership Focus: Emphasized his commitment to innovation in the construction SaaS industry, setting him apart in the field.


  3. Strategic Content Creation: Developed content that not only highlighted his expertise but also sparked meaningful industry discussions.