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Outright Proud

What If…

What if... We could map LGBTQIA+ support and activism globally in real-time?

What if... We could map LGBTQIA+ support and activism globally in real-time?

What if... We could map LGBTQIA+ support and activism globally in real-time?

Project Overview

LGBTQIA+ NGO

LGBTQIA+ NGO

LGBTQIA+ NGO

Challenge

Outright Proud sought to create a powerful and impactful presence at the 2023 Pride in London, highlighting the increasing global LGBTQIA+ abuses and celebrating interconnection across borders. 

Outright Proud sought to create a powerful and impactful presence at the 2023 Pride in London, highlighting the increasing global LGBTQIA+ abuses and celebrating interconnection across borders. 

Outright Proud sought to create a powerful and impactful presence at the 2023 Pride in London, highlighting the increasing global LGBTQIA+ abuses and celebrating interconnection across borders. 

Outright Proud sought to create a powerful and impactful presence at the 2023 Pride in London, highlighting the increasing global LGBTQIA+ abuses and celebrating interconnection across borders. 

They needed bold, attention-grabbing messaging and campaign materials to stand out, while also pushing forward key themes of global awareness and unity.

They needed bold, attention-grabbing messaging and campaign materials to stand out, while also pushing forward key themes of global awareness and unity.

They needed bold, attention-grabbing messaging and campaign materials to stand out, while also pushing forward key themes of global awareness and unity.

Inspiration

With rising abuses against LGBTQIA+ communities globally, the key to success lay in creating a message that didn’t just celebrate pride but addressed critical, timely societal issues. 

With rising abuses against LGBTQIA+ communities globally, the key to success lay in creating a message that didn’t just celebrate pride but addressed critical, timely societal issues. 

With rising abuses against LGBTQIA+ communities globally, the key to success lay in creating a message that didn’t just celebrate pride but addressed critical, timely societal issues. 

With rising abuses against LGBTQIA+ communities globally, the key to success lay in creating a message that didn’t just celebrate pride but addressed critical, timely societal issues. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

We developed a cohesive messaging strategy that combined bold visuals with powerful, concise slogans driving awareness of LGBTQIA+ abuses worldwide. 

We developed a cohesive messaging strategy that combined bold visuals with powerful, concise slogans driving awareness of LGBTQIA+ abuses worldwide. 

We developed a cohesive messaging strategy that combined bold visuals with powerful, concise slogans driving awareness of LGBTQIA+ abuses worldwide. 

We developed a cohesive messaging strategy that combined bold visuals with powerful, concise slogans driving awareness of LGBTQIA+ abuses worldwide. 

Three creative campaigns were designed, blending physical and digital elements, pushing the theme of global interconnection even further.

EXECUTION

Working collaboratively with the creative consultancy, Remarkably, we: 

Working collaboratively with the creative consultancy, Remarkably, we: 

Working collaboratively with the creative consultancy, Remarkably, we: 

Working collaboratively with the creative consultancy, Remarkably, we: 

  1. Designed bold posters, signs, templates, and other physical materials with striking imagery, reflecting the struggles and triumphs of LGBTQIA+ communities globally.


  2. Developed slogans and taglines aligned with the global interconnection theme, used both at Pride and across digital platforms to engage audiences before, during, and after the event.


  3. Planned messaging that was cohesive, impactful, and adaptable across multiple channels and touchpoints.

HIGHLIGHTS

This Pride project was one we were infinitely proud to be a part of. 

This Pride project was one we were infinitely proud to be a part of. 

This Pride project was one we were infinitely proud to be a part of. 

This Pride project was one we were infinitely proud to be a part of. 

  1. Societal Impact Messaging: By tackling global LGBTQIA+ abuse in the messaging, the campaign transcended typical Pride celebration narratives and became a force for advocacy.


  2. Omnichannel Strategy: Seamlessly blending digital and physical experiences, this approach allowed for maximum engagement, pushing the campaign’s reach beyond the physical space of Pride in London.


  3. Global Collaboration: The campaign successfully united LGBTQIA+ supporters from across the world, creating a global sense of solidarity that resonated deeply with audiences.