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MyTrees

What If…

What if... Sustainability could be financially gamified to inspire global action?

What if... Sustainability could be financially gamified to inspire global action?

What if... Sustainability could be financially gamified to inspire global action?

Project Overview

Brand Audit for Sustainability Gamification App

Brand Audit for Sustainability Gamification App

Brand Audit for Sustainability Gamification App

Challenge

MyTrees, a subscription-based sustainability app, aimed to motivate users to fund initiatives like tree planting and protection.  

MyTrees, a subscription-based sustainability app, aimed to motivate users to fund initiatives like tree planting and protection.  

MyTrees, a subscription-based sustainability app, aimed to motivate users to fund initiatives like tree planting and protection.  

MyTrees, a subscription-based sustainability app, aimed to motivate users to fund initiatives like tree planting and protection.  

However, their brand lacked clarity and alignment with their mission, making it difficult to engage and retain users effectively. The challenge was to refine their brand identity to resonate with environmentally conscious individuals and enhance overall brand clarity.

However, their brand lacked clarity and alignment with their mission, making it difficult to engage and retain users effectively. The challenge was to refine their brand identity to resonate with environmentally conscious individuals and enhance overall brand clarity.

However, their brand lacked clarity and alignment with their mission, making it difficult to engage and retain users effectively. The challenge was to refine their brand identity to resonate with environmentally conscious individuals and enhance overall brand clarity.

Inspiration

The goal was to transform MyTrees from a simple subscription service into a compelling platform that gamifies sustainability. 

The goal was to transform MyTrees from a simple subscription service into a compelling platform that gamifies sustainability. 

The goal was to transform MyTrees from a simple subscription service into a compelling platform that gamifies sustainability. 

The goal was to transform MyTrees from a simple subscription service into a compelling platform that gamifies sustainability. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

A strategic approach was implemented to enhance MyTrees' brand identity: 

A strategic approach was implemented to enhance MyTrees' brand identity: 

A strategic approach was implemented to enhance MyTrees' brand identity: 

A strategic approach was implemented to enhance MyTrees' brand identity: 

  1. Comprehensive Brand Audit: Conducted an in-depth analysis of MyTrees' branding, communications, and marketing strategies to identify areas misaligned with their mission.


  2. Actionable Insights: Provided recommendations to improve brand alignment, focusing on clarity and resonance with the target audience.


  3. Content Strategy Development: Assisted in creating a content strategy that effectively communicated the brand's mission and engaged users.


  4. Ongoing Support: Collaborated on various communication touchpoints, including investor presentation speechwriting and app description copywriting, to ensure consistent messaging.

EXECUTION

The execution involved:  

The execution involved:  

The execution involved:  

The execution involved:  

  1. Brand Alignment: Ensured all branding elements reflected MyTrees' commitment to sustainability and user engagement.


  2. Consistent Messaging: Maintained uniformity across all communication channels to reinforce the brand's mission.


  3. Engaging Content: Developed materials that showcased MyTrees' unique value proposition and connected with the target audience.

HIGHLIGHTS

The key elements of the project were: 

The key elements of the project were: 

The key elements of the project were: 

The key elements of the project were: 

  1. Gamification of Sustainability: Positioned MyTrees as a platform that makes environmental responsibility engaging and rewarding.


  2. User-Centric Approach: Focused on creating a brand experience that resonates with environmentally conscious individuals.


  3. Strategic Content Development: Crafted content that not only highlighted MyTrees' mission but also inspired users to take action.