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Miist

What If…

What if... Pop music celebrated storytelling instead of sexualization?

What if... Pop music celebrated storytelling instead of sexualization?

What if... Pop music celebrated storytelling instead of sexualization?

Project Overview

iTunes Top 10 Musical Artist

iTunes Top 10 Musical Artist

iTunes Top 10 Musical Artist

Challenge

Miist, an emerging artist blending Asian and Western musical influences, wanted to disrupt the norm of highly sexualized pop music. 

Miist, an emerging artist blending Asian and Western musical influences, wanted to disrupt the norm of highly sexualized pop music. 

Miist, an emerging artist blending Asian and Western musical influences, wanted to disrupt the norm of highly sexualized pop music. 

Miist, an emerging artist blending Asian and Western musical influences, wanted to disrupt the norm of highly sexualized pop music. 

Additionally, as an older individual and mother, she faced unique challenges in breaking into the mainstream pop culture world. Miist commissioned a PR campaign for her upcoming singles, requiring a strategy that balanced cultural sensitivity and bold innovation.

Additionally, as an older individual and mother, she faced unique challenges in breaking into the mainstream pop culture world. Miist commissioned a PR campaign for her upcoming singles, requiring a strategy that balanced cultural sensitivity and bold innovation.

Additionally, as an older individual and mother, she faced unique challenges in breaking into the mainstream pop culture world. Miist commissioned a PR campaign for her upcoming singles, requiring a strategy that balanced cultural sensitivity and bold innovation.

Inspiration

Miist’s position as a mature artist offers a refreshing narrative in pop music, where youth and sexualization dominate. 

Miist’s position as a mature artist offers a refreshing narrative in pop music, where youth and sexualization dominate. 

Miist’s position as a mature artist offers a refreshing narrative in pop music, where youth and sexualization dominate. 

Miist’s position as a mature artist offers a refreshing narrative in pop music, where youth and sexualization dominate. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

I created a PR campaign that emphasized Miist’s distinct story of defying pop culture norms, celebrating her individuality and cross-cultural influences. This involved developing messaging that focused on her personal identity as a mother and artist, while promoting her music as boundary-pushing yet accessible. 

I created a PR campaign that emphasized Miist’s distinct story of defying pop culture norms, celebrating her individuality and cross-cultural influences. This involved developing messaging that focused on her personal identity as a mother and artist, while promoting her music as boundary-pushing yet accessible. 

I created a PR campaign that emphasized Miist’s distinct story of defying pop culture norms, celebrating her individuality and cross-cultural influences. This involved developing messaging that focused on her personal identity as a mother and artist, while promoting her music as boundary-pushing yet accessible. 

I created a PR campaign that emphasized Miist’s distinct story of defying pop culture norms, celebrating her individuality and cross-cultural influences. This involved developing messaging that focused on her personal identity as a mother and artist, while promoting her music as boundary-pushing yet accessible. 

  1. PR Campaign Messaging: Designed an integrated PR campaign that highlighted Miist’s fusion of cultures and her challenge to the sexualization of pop music. Messaging revolved around themes of empowerment, authenticity, and global music’s universal appeal.


  2. Creative Campaign Activations: Conceptualized digital activations and social media campaigns that linked Miist’s music releases to cultural discussions around identity, authenticity, and the evolution of modern pop music.

EXECUTION

Key elements of my personal branding, PR, and creative direction work with this musical artist included: 

Key elements of my personal branding, PR, and creative direction work with this musical artist included: 

Key elements of my personal branding, PR, and creative direction work with this musical artist included: 

Key elements of my personal branding, PR, and creative direction work with this musical artist included: 

  1. Launch Strategy: I designed a cross-platform launch strategy, integrating social media, press releases, and targeted outreach to publications and influencers that align with Miist’s ethos and sound.


  2. Cultural Sensitivity: Each piece of messaging was crafted with cultural awareness, ensuring that Miist’s brand was relevant in both Asian and Western markets, while resonating with older audiences and younger listeners alike.


  3. Creative Campaign Activations: Creative ideation of digital and physical activations that tap into social and cultural trends to integrate Miist's brand-world via intergenerational collaboration.

HIGHLIGHTS

Miist's brand deserved to be as innovative as the music she creates, so we ensured we were: 

Miist's brand deserved to be as innovative as the music she creates, so we ensured we were: 

Miist's brand deserved to be as innovative as the music she creates, so we ensured we were: 

Miist's brand deserved to be as innovative as the music she creates, so we ensured we were: 

  1. Challenging Norms: Miist’s brand became a symbol of pop music free from sexualization, positioning her as an innovator within the genre.


  2. Cross-Cultural Collaboration: The campaign celebrated Miist’s multicultural identity, emphasizing the fusion of Asian and Western sounds, drawing in diverse audiences.


  3. Storytelling Over Image: Rather than focusing on visual appeal alone, Miist’s campaign centered on her story, personal experiences, and deep cultural connections.