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Honbike

What If…

What if... An APAC e-bike brand could redefine what Western consumers expect from urban travel?

What if... An APAC e-bike brand could redefine what Western consumers expect from urban travel?

What if... An APAC e-bike brand could redefine what Western consumers expect from urban travel?

Project Overview

Bringing an APAC Brand to the West

Bringing an APAC Brand to the West

Bringing an APAC Brand to the West

Challenge

Honbike, an award-winning e-bike manufacturer from the APAC region, aimed to penetrate Western markets.  

Honbike, an award-winning e-bike manufacturer from the APAC region, aimed to penetrate Western markets.  

Honbike, an award-winning e-bike manufacturer from the APAC region, aimed to penetrate Western markets.  

Honbike, an award-winning e-bike manufacturer from the APAC region, aimed to penetrate Western markets.  

The challenge was to align their brand identity with Western consumer expectations, ensuring a seamless market entry while preserving their innovative essence.

The challenge was to align their brand identity with Western consumer expectations, ensuring a seamless market entry while preserving their innovative essence.

The challenge was to align their brand identity with Western consumer expectations, ensuring a seamless market entry while preserving their innovative essence.

Inspiration

Recognising that a brand transcends logos and taglines, the focus was on crafting a narrative that resonated with Western audiences. 

Recognising that a brand transcends logos and taglines, the focus was on crafting a narrative that resonated with Western audiences. 

Recognising that a brand transcends logos and taglines, the focus was on crafting a narrative that resonated with Western audiences. 

Recognising that a brand transcends logos and taglines, the focus was on crafting a narrative that resonated with Western audiences. 

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

We recognized the potential to craft her platform as both a cultural commentary and a visionary beacon for future disruptors.

solution

A comprehensive brand strategy was developed to introduce Honbike to Western markets: 

A comprehensive brand strategy was developed to introduce Honbike to Western markets: 

A comprehensive brand strategy was developed to introduce Honbike to Western markets: 

A comprehensive brand strategy was developed to introduce Honbike to Western markets: 

  1. Brand Philosophy and Story Development: Crafted an origin story that provided meaningful context, positioning Honbike as an evolutionary step in urban transportation.


  2. Holistic Design Consultation: Provided consulting services for Honbike's brochure design, ensuring that every design decision contributed to a cohesive and engaging brand world.


  3. Tagline Creation: Developed the tagline "Your City, Your E-Bike, Your Way," encapsulating Honbike's commitment to personalization, urban mobility, and empowerment.

EXECUTION

The execution involved: 

The execution involved: 

The execution involved: 

The execution involved: 

  1. Strategic Brand Alignment: Ensured Honbike's brand identity resonated with Western consumers while maintaining its innovative spirit.


  2. Consistent Messaging: Maintained uniformity in communication across various platforms to reinforce the brand image.


  3. Engaging Content: Developed materials that showcased Honbike's unique value proposition and connected with the target audience.

HIGHLIGHTS

Honbike didn't need a facelift. They needed (and received) a completely revitalised method of perceiving their entire brand's vision, mission, and purpose. 

Honbike didn't need a facelift. They needed (and received) a completely revitalised method of perceiving their entire brand's vision, mission, and purpose. 

Honbike didn't need a facelift. They needed (and received) a completely revitalised method of perceiving their entire brand's vision, mission, and purpose. 

Honbike didn't need a facelift. They needed (and received) a completely revitalised method of perceiving their entire brand's vision, mission, and purpose. 

  1. Future-Oriented Branding: Positioned Honbike at the forefront of urban mobility solutions through strategic brand alignment.


  2. Comprehensive Design Consultation: Enhanced visual aesthetics to reflect the brand's innovative spirit and customer-centric philosophy.


  3. Thoughtful Tagline Creation: Developed a memorable tagline that encapsulated the brand's essence and appealed to Western audiences.